"The
Wonderful Colon", a
colorectal cancer awareness-raising campaign
Worldwide • 2024
Every year, Pierre Fabre takes part in the "Blue March" dedicated to raising awareness of colorectal cancer, to carry out communications campaigns aimed at the general public. Among these campaigns, the digital experience "The Wonderful Colon" won the gold medal at FestiComSanté 2024.
2nd
most deadly type of cancer in the world
+11M
people affected in Europe
12
countries reached